The Company
SeedX Inc. is an omnichannel marketing agency that helps B2B and eCommerce businesses accelerate growth through tailored business development strategies. As Director of Revenue Operations, Manu Cordoba oversees CRM strategy, automation, and the infrastructure that powers SeedX’s client campaigns.
With heavy investment in lead acquisition channels like Meta Ads (Facebook/Instagram), SeedX needed a better way to filter real prospects from low-quality or irrelevant leads — especially when people filled out forms using personal email addresses.
The Challenge
SeedX was generating a large number of leads via Meta ads, but many users signed up using freemail domains (like @gmail.com). This created several problems:
- Lack of context to assess lead quality
Without job titles, company info, or social proof, it was difficult to determine if a lead was valuable or not. - Manual research didn’t scale
The RevOps team needed to automate enrichment and qualification — without slowing down the flow of leads. - Wasted sales efforts
Sales reps were spending time on leads that turned out to be unqualified or irrelevant.
“We were getting tons of personal email leads, but had no idea if they were good or just junk. We needed to qualify them quickly and efficiently.”
The Solution
SeedX integrated Reverse Contact directly into their lead forms and CRM pipeline to automatically enrich each new lead, even when only a personal email was available.
- Real-time enrichment at form submission
Reverse Contact connected to SeedX’s forms to enrich leads as soon as they were captured. - Improved qualification filters
Information such as company, job title, number of LinkedIn followers, and social presence helped determine lead quality instantly. - Sync with CRM and spreadsheets
Enriched data flowed directly into SeedX’s CRM and client-facing sheets — making insights accessible across the team.
“Thanks to Reverse Contact, our data is cleaner and our qualification process is sharper — even when people use their personal emails.”
The Results
- Faster and more accurate lead qualification
The sales team could now prioritize high-quality leads automatically, based on enriched professional data. - More focused campaigns for clients
SeedX was able to provide better targeting and cleaner lists — a win for both internal workflows and client reporting. - Social signals and professional context
New fields like company size, role, and LinkedIn presence helped unlock better segmentation and personalization.
“Now we get company data, social presence, even LinkedIn follower counts — and it all feeds into our CRMs and sheets. That makes our decisions sharper and saves everyone time.”
– Manu Cordoba, CRM Director, SeedX Inc.
Conclusion
By integrating Reverse Contact, SeedX transformed Meta ad leads from question marks into qualified opportunities. Even when users submit personal emails, the team can now make confident, data-driven decisions — and deliver better results for their clients.
For any agency running high-volume paid acquisition, this is the edge that turns freemail leads into revenue.
Turn Emails into Identity Data
