Fingo - Enrich users sign ups to get demographics data
The Company
Fingo, led by CTO Antonio Gil, is a fintech company based in Chile that provides invoice financing to help businesses access liquidity without relying on slow or restrictive bank processes. Operating through Fingo.cl, the company is reshaping the financial ecosystem in Chile by making capital more accessible, faster, and smarter — powered by cutting-edge technology and a deep understanding of business finance.
The Challenge: Blind Spots in User Data
Like many B2B fintechs, Fingo collected thousands of email addresses through its website and campaigns — but lacked any visibility into who these users actually were.
- No insight into roles, seniority, or company information
- Difficulty segmenting users for targeted outreach
- Inability to personalize services based on user context
This limited data made it difficult for the team to tailor their platform, optimize marketing efforts, or prioritize high-value leads.
The Solution: Reverse Contact Enrichment
Fingo integrated Reverse Contact to turn anonymous email addresses into rich LinkedIn-based profiles, delivered in clean Excel formats that the team could easily analyze and act on.
Reverse Contact enabled Fingo to uncover:
- Job titles and seniority levels
- Employer and industry
- Skills, interests, and professional background
"Reverse Contact gave us instant clarity on who our users really are. It turned basic emails into strategic insights — which changed how we market, sell, and build."
– Antonio Gil, CTO at Fingo
Implementation Process
- Collected email addresses from site signups and ad campaigns
- Uploaded to Reverse Contact for enrichment
- Received LinkedIn profiles and key user data in Excel
- Filtered and segmented contacts by role, company size, and decision-making power
- Used these insights to refine paid ad targeting and email marketing
The Results
Up to 78% match rate on email addresses
The majority of leads were successfully matched with LinkedIn profiles — enabling effective segmentation.
2.4x improvement in paid ad ROI
With clearer audience targeting on Google and Meta, Fingo reduced wasted ad spend and increased conversion rates.
+30% increase in email engagement
Segmented and personalized outreach drove higher open and reply rates, especially from decision-makers.
Faster lead qualification
By identifying senior finance professionals and decision-makers upfront, Fingo shortened its sales cycle and improved lead scoring.
Takeaway for Growth-Focused Fintech Teams
If you're generating leads but don’t know who they really are, Reverse Contact gives you:
- Role-level insights to prioritize decision-makers
- Company data for B2B segmentation
- Plug-and-play enrichment in CSV or API formats
- A smarter foundation for growth marketing and sales strategy
Conclusion
With Reverse Contact, Fingo moved from generic outreach to laser-focused targeting, resulting in better leads, more relevant messaging, and measurable growth across channels.
This case study proves that unlocking the value hidden in your email list isn’t just about data — it’s about turning raw signups into meaningful relationships.
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