Pynt - Automated LinkedIn Enrichment for Gmail Contacts in HubSpot
The Company
Pynt is a cutting-edge security company providing an API security testing autopilot — helping developers and QA teams detect vulnerabilities effortlessly within their software infrastructure.
As a product-led company attracting a steady flow of inbound leads, Pynt’s growth team relies on HubSpot as their central CRM. But with that growth came a familiar SaaS pain point: contact enrichment at scale.
The Challenge
Like many modern SaaS products, Pynt’s inbound funnel included a large number of Gmail or freemail signups — users who didn’t sign up with corporate email addresses.
This created multiple issues:
- Difficulty qualifying inbound leads
Without job titles or LinkedIn data, identifying ICPs or high-value accounts was nearly impossible. - Manual and unreliable enrichment
Trying to manually match Gmail addresses to LinkedIn profiles was both time-consuming and hit-or-miss. - No automation in HubSpot
New contacts entering the CRM lacked enrichment, blocking lead scoring and sales outreach workflows.
“We had tons of Gmail contacts in HubSpot, and it was a real challenge to associate them with LinkedIn profiles. Doing it manually was unreliable and didn't scale.”
– Ofer Hakimi, Chief Product Officer, Pynt
The Solution
Pynt integrated Reverse Contact to solve the enrichment gap — especially for contacts using Gmail or personal email addresses.
- Automated LinkedIn Matching
Reverse Contact’s engine intelligently matched personal email addresses to LinkedIn profiles with high accuracy. - Batch Enrichment via CSV
Within minutes, the team uploaded a list of existing contacts and received a fully enriched dataset. - Seamless HubSpot Integration
Every new contact added to HubSpot is now automatically updated with a LinkedIn profile, without human input.
Implementation Steps
- Exported Gmail-based contacts from HubSpot
- Ran enrichment via Reverse Contact’s batch upload feature
- Imported enriched data back into HubSpot
- Activated Reverse Contact’s real-time sync to auto-update new contacts
- Used LinkedIn profile data for lead scoring and prioritization
The Results
- Hundreds of Gmail users enriched in minutes
What would have taken days of manual searching was completed instantly — with significantly higher accuracy. - Fully automated LinkedIn enrichment for new contacts
Every new Gmail contact entering HubSpot now includes a LinkedIn profile, ready for outreach. - Improved lead qualification and conversion
Sales and marketing teams now identify high-value users earlier, thanks to job and company data.
“In just a few minutes, we had an Excel file with hundreds of enriched Gmail users. And now, with HubSpot integration, every new contact is updated with their LinkedIn profile automatically.”
– Ofer Hakimi, Chief Product Officer, Pynt
Conclusion
With Reverse Contact, Pynt turned a messy Gmail-heavy contact list into a rich source of actionable leads. The integration with HubSpot created a hands-free system that continues to deliver value every day.
For SaaS companies relying on inbound signups, especially from freemail domains, this is how you unlock the full potential of your CRM.
Turn Emails into Identity Data
