Newsco - Enhanced Personalization and Monetization

The Company

‍

Newsco, co-founded by Gabriel Cantu, is an AI-powered news platform that aggregates, summarizes, and converts news into audio — creating a personalized and engaging news experience for modern users. With a freemium B2C model, Newsco attracts users via a social media–style interface and monetizes through partnerships with content creators and brands.

In a content-saturated world, understanding the audience at a granular level is the key to engagement and growth.

‍

The Challenge

‍

Despite a growing user base, Newsco faced a common issue for B2C digital platforms: limited insight into user demographics.

• Lack of data around who users really were (job roles, industries, interests)
• Inability to personalize content or tailor recommendations beyond behavioral signals
• Challenges in building detailed media kits and offering audience insights to advertisers
• Missed opportunities to run targeted marketing campaigns

“Before adopting Reverse Contact, we struggled to understand our audience. This made it harder to personalize content, engage users, and prove value to partners.”

‍

The Solution

‍

Newsco integrated Reverse Contact to enrich user data by matching email addresses to LinkedIn profiles. This unlocked critical insights around:

• Demographics (age range, geography, seniority)
• Professional background (industries, companies, roles)
• Interests and social presence

This data was then layered into Newsco’s user segmentation, personalization algorithms, and monetization efforts.

“Reverse Contact gave us the data we needed to personalize content, increase engagement, and build better media kits for monetization.”

‍

The Results

‍

• Improved content personalization
  Users now receive content tailored to their roles, industries, and likely interests — improving relevance and time-on-platform.
• Higher user retention
  Better experiences led to more frequent usage and stronger loyalty.
• Optimized marketing
  Targeted campaigns became possible thanks to deeper understanding of user segments.
• Monetization-ready media kits
  Gabriel’s team can now build data-driven audience profiles for content creators, proving reach and value to brands.

‍

“With Reverse Contact, I can now build detailed media kits and sell ad space more effectively. We’re finally able to demonstrate the value of our audience to advertisers.”
– Gabriel Cantu, Co-Founder & CEO, Newsco

‍

Conclusion

‍

Reverse Contact enabled Newsco to bridge the gap between product analytics and real-world user identity. With deeper audience insights, Newsco now delivers more personalized experiences, retains users longer, and monetizes more effectively — all while empowering content creators with data.

For B2C platforms aiming to scale user engagement and advertiser partnerships, this is how data drives results.

‍