Mimshack - Enriched Thousands of Contacts in Hours
The Company
Tebby is at a Mimshack that helps organizations strengthen their teams through outcome-driven team-building experiences. Their clients range from fast-growing startups to global enterprises, all looking to foster stronger internal collaboration.
Marketing to these organizations effectively requires precise targeting, particularly around job roles, departments, and seniority.
The Challenge
Like many marketing teams, Tebby’s company had built a large contact database over the years — but it was missing critical data points, especially:
- Job titles
- Current company roles
- Updated emails for contacts who had changed jobs
This created a major bottleneck:
- Campaigns had to use broad, generalized messaging
- The team couldn’t segment contacts by seniority or function
- Manually updating records for thousands of contacts was impractical
“We had a database full of existing contacts that we didn't have job titles for. That meant either keeping our messaging general or sifting through thousands of contacts manually.”
The Solution
Tebby turned to Reverse Contact to enrich their existing database — and the results were immediate.
By batch importing thousands of email addresses, Reverse Contact returned:
- Verified LinkedIn profiles
- Current job titles
- Updated employers
- In some cases, new email addresses where contacts had changed jobs
The tool gave the team a clear, accurate, and up-to-date picture of who was actually in their database.
“I was able to batch import our contact list, which saved me so much time, and get any contact details Reverse Contact could find.”
Implementation Steps
- Exported contact emails from their CRM
- Uploaded the list to Reverse Contact’s batch enrichment feature
- Mapped enriched data (job title, employer, etc.) back into their CRM
- Created segmented audiences based on department and seniority
- Deployed tailored campaigns using role-specific messaging
The Results
- 100% increase in segmentation accuracy
The team went from generic messaging to hyper-targeted sequences based on roles and departments. - Hours saved every week
Batch enrichment eliminated the need to manually check LinkedIn or verify job changes. - Improved email relevance and performance
Targeted messaging based on job titles and seniority led to better engagement and higher open rates. - Up-to-date database with minimal effort
Contacts who had changed jobs were identified and updated — improving data quality across the board.
Tebby’s Takeaway
“Now I have better data on my contacts, which is extremely helpful in marketing segmentation. I can target messaging to people’s seniority and specific departments, which means our contacts receive relevant messaging.”
Conclusion
Reverse Contact gave Tebby and her team the clarity and efficiency they needed to transform a stale database into a powerful segmentation engine.
For any B2B team relying on email marketing and outbound campaigns, data quality isn't optional — it's a growth multiplier. And with Reverse Contact, that clarity is only a batch upload away.
Turn Emails into Identity Data
