The Company
M2 Sports is a UK-based marketing agency co-founded by Steve Fry, specializing in high-impact campaigns for sports and lifestyle brands. The team frequently runs prospecting projects on behalf of clients and knows that data quality directly impacts campaign performance.
When they were handed a client dataset for a new outreach initiative, something crucial was missing: LinkedIn profiles.
The Challenge
Steve and his team had a rich client-provided dataset — but without LinkedIn URLs, it was difficult to:
- Validate contact quality
- Build segmented prospecting lists based on job title or seniority
- Launch targeted, personalized outreach campaigns
Manual profile lookups were not scalable, especially under tight client deadlines.
“We had lots of data that we knew could be useful, but without LinkedIn profiles, we couldn’t act on it effectively.”
The Solution
M2 Sports used Reverse Contact to enrich their dataset with accurate LinkedIn profiles, unlocking new layers of segmentation and enabling faster prospecting execution.
- Batch enrichment of thousands of email records
- Accurate LinkedIn URL matching, even for personal or generic email domains
- Immediate integration into their outreach workflow
“Reverse Contact helped us get LinkedIn profiles for our database, and this enabled us to build multiple and meaningful prospect lists quickly and easily.”
The Results
- Accelerated list-building for campaigns
The team created segmented prospecting lists in a fraction of the time it would take manually. - Improved targeting and personalization
Outreach efforts were focused on the right people — with more relevant messaging. - Significantly higher return from prospecting emails
With better data came better engagement and stronger ROI for their clients.
“We’re now way more efficient with who we contact, and we’re already seeing a significantly higher return rate from our prospecting emails.”
– Steve Fry, Co-Founder, M2 Sports
Conclusion
With Reverse Contact, M2 Sports turned a static dataset into a dynamic prospecting engine, enhancing campaign performance and delivering more value to clients. For agencies that need speed, accuracy, and scale, LinkedIn enrichment is a must — and Reverse Contact makes it effortless.
Turn Emails into Identity Data
