The Company
Inside.com is a B2B media brand known for its highly engaged, high-quality newsletter audiences made up of founders, executives, and senior professionals in tech. With newsletters covering a wide range of business verticals, Inside.com has built a powerful distribution channel — but turning subscribers into high-converting leads requires accurate and up-to-date data.
That’s where enrichment comes in.
The Challenge
As Head of Sales and Partnerships, Hans Baumstark leads monetization and growth strategies at Inside.com. To support partnerships and outbound sales, Hans and his team needed to enrich subscriber data at scale, but their existing providers fell short:
- Inconsistent enrichment performance
- Customer support that didn’t meet expectations
- Pricing that didn’t align with usage or ROI
“We’ve been using other enrichment tools, but their customer support and pricing weren’t effective based on our needs.”
The Solution
After a demo with Michael Riedler, Hans and his team decided to run a pilot with Reverse Contact — and the results were immediately promising.
- Higher enrichment match rates
Reverse Contact outperformed competitors in terms of the percentage of contacts successfully enriched. - Transparent, business-friendly pricing
The pricing model was clear, flexible, and aligned with Inside.com's budget. - Responsive customer service
The team was impressed by how quickly their questions were answered and how easy it was to get started.
“It was all super easy to understand and the price point makes sense for our business needs.”
Implementation & Experience
- Started with a smaller test batch to validate performance
- Compared match rates against other providers
- Integrated Reverse Contact enrichment into their sales workflow
- Continued ongoing use based on successful pilot outcomes
The Results
- Higher enrichment rates vs. existing vendors
Reverse Contact enriched more of Inside.com's newsletter contacts than any previous tool they had used. - Positive ROI from test batch
The initial trial proved the business case — better data at a lower cost. - Ongoing partnership
Inside.com continues to use Reverse Contact, citing both performance and experience as key reasons.
“Based on our initial results, Reverse Contact is averaging larger enrichment percentages than any other competitors. Price point is great, customer service has been outstanding, and the platform is straightforward to use!”
– Hans Baumstark, Head of Sales & Partnerships, Inside.com
Conclusion
For B2B media companies like Inside.com, subscriber data is the foundation of revenue growth. With Reverse Contact, they’ve found a solution that not only delivers better enrichment performance — but does it with clarity, responsiveness, and cost-efficiency.
If your business needs better data and a provider that actually supports your growth, this is the model that works.
Turn Emails into Identity Data
